Blog
Insights, tutorials, and best practices for customer engagement and retention.
Real-Time Engagement with Webhooks: Building Responsive Customer Experiences
Batch processing is dead. Modern engagement is event-driven, instant, and contextual. Here is how webhooks power the real-time engagement experiences that users now expect.
Retention in Two-Sided Marketplaces: The Double Churn Problem Nobody Warns You About
Marketplace retention is twice as hard as single-product retention because you have two user types, each with different needs, motivations, and churn triggers. Here is how to retain both.
Your Retention Emails Are Not Landing: A Deliverability Guide for Non-Email-Experts
You crafted the perfect re-engagement email. The copy is brilliant. The timing is ideal. And it went straight to spam. Here is how to make sure your retention emails actually reach the inbox.
Mobile App Retention in 2026: What the Top 1% of Apps Do Differently
The average mobile app loses 77% of its users within three days. The top-performing apps retain over 50%. The difference is not luck or budget. It is strategy.
Dunning Done Right: How Smart Payment Recovery Prevents 40% of Involuntary Churn
Failed payments account for 20-40% of all SaaS churn. Most of it is preventable. Here is the dunning strategy that turns payment failures from a churn event into a retention opportunity.
Customer Health Scores: The Early Warning System Your Business Needs
By the time churn shows up in your revenue numbers, it is too late. Customer health scores give you weeks or months of advance warning. Here is how to build one that actually works.
Building an API-First Engagement Stack: Why Developers Are the New Growth Team
The companies with the best retention numbers are not running more campaigns. They are building custom engagement logic directly into their products through APIs. Here is how.
In-App Messaging Done Right: The Channel Nobody Talks About But Everyone Should Use
Push notifications get the headlines. Email gets the budgets. But in-app messaging quietly delivers the highest engagement rates of any channel. Here is how to use it properly.
The First 90 Days: A Day-by-Day Blueprint for New User Retention
The first three months determine whether a user becomes a lifelong customer or a forgotten signup. Here is a detailed blueprint for every critical touchpoint.
Customer Retention in 2026: Five Trends That Will Reshape How We Keep Users
From AI-native engagement to zero-party data strategies, the retention landscape is shifting fast. Here are the five trends that will define the year ahead.
Finding the Push Notification Sweet Spot: The Data Behind Frequency, Timing, and Fatigue
Send too few notifications and users forget you exist. Send too many and they uninstall your app. Here is what 50 million push notifications taught us about finding the balance.
The Year-End Retention Review: A Framework for Understanding What Worked (and What Didn't)
December is the perfect time to take stock of your retention efforts. Here is a structured framework for reviewing the year, identifying patterns, and setting next year up for success.
AI-Generated Customer Messages: When They Work, When They Backfire, and How to Tell the Difference
AI can write your push notifications, emails, and in-app messages in seconds. But should it? A candid look at where AI messaging excels and where human touch is irreplaceable.
Black Friday is a Retention Event, Not an Acquisition Event: Here is Why That Changes Everything
While everyone else fights over acquisition costs that spike 3x during the holiday season, smart companies are using Black Friday to lock in the customers they already have.
The Art of the Win-Back: How to Re-Engage Users Who Have Already Left
A churned user is not a lost cause. With the right approach and timing, up to 20% of former users can be brought back. Here is the playbook that makes it happen.
The Retention Dashboard You Actually Need: 7 Metrics That Predict the Future
Most dashboards show you what happened yesterday. These seven metrics tell you what is going to happen next month. Build a retention dashboard that is a crystal ball, not a rearview mirror.
The Cart Abandonment Recovery Playbook: From 70% Lost to 30% Recovered
Cart abandonment is not a problem to be solved. It is a conversation to be continued. Here is a framework that treats abandoned carts as the beginning of a relationship, not the end of one.
Customer Segmentation Beyond Demographics: Behavioral Cohorts That Actually Predict Retention
Age, location, and job title tell you who your users are. Behavioral segmentation tells you what they will do next. Here is how to build segments that predict the future.
Anatomy of Onboarding Emails That Actually Convert: Teardowns from 7 Winning Sequences
We analyzed onboarding email sequences from companies with best-in-class activation rates. Here is what separates the emails people read from the ones they archive.
Beyond the Blast: How to Build a Multi-Channel Messaging Strategy That Respects Your Users
Most companies treat push, email, and in-app as separate silos. Here is how to orchestrate them into a seamless experience that users actually appreciate.
The Psychology Behind Customer Loyalty: Why People Stay (and Why They Leave)
Dive into the behavioral science that drives customer retention. From loss aversion to the endowment effect, understanding these principles will transform how you think about keeping users engaged.
Subscribe to our newsletter
Get the latest articles, tutorials, and product updates delivered to your inbox every week.